• How Klarna's pastel pink exterior began to crack

    9 days ago - By Dazed Digital

    “When I've decided, Missguided,” reads a pastel pink poster, designed to pique your interest as you ride the escalator from the tube to the street. “I'll choose when to pay, Beauty Bay,” reads the next, before a third concludes, “No drama, just Klarna.”
    You'd be forgiven for thinking the posters - with their curly, Comic Sans-style lettering - are advertising a clothing brand, a new mediahellip;
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