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Influencers can help people switch to sustainable living
7 days ago - By Fashion United
Image: Pexels by Liza Summer; Influencer recording video on smartphone
Research from Unilever suggests that social media influencers can have a positive impact on consumer behaviour, especially when it comes to sustainability.
Unilever partnered with a cohort of eco-conscious influencers and behavioural scientists to examine the role of influencer content in impacting sustainable choices. In partnership with the Behavioural Insights Team , the world's first government institution dedicated to applying behaviour science, it put activist influencer social media content to the test.
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