• Gucci Is the World's Hottest Brand for Q2 2022

    22 days ago - By Hypebeast

    The Lyst Index has announced that Gucci is officially the world's hottest brand for Q2 2022, knocking Demna 's Balenciaga off of first place. Balenciaga was the hottest brand for Q3 2021, Q4 2021, and Q1 2022, following a stellar year of runway shows, collaborations with Fortnite , The Simpsons and Kanye West for the DONDA album, and its knockout looks at the MET Gala. However, Gucci now comes back from second place into the top spot - somewhere it hasn't been since Q1 2022 - following the unaffiliated release of the House of Gucci film, as well as a standout year thus far that's seen the...
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  • Lyst Index: Gucci reclaims top spot, Diesel 1DR bag named hottest women's item

    Lyst Index: Gucci reclaims top spot, Diesel 1DR bag named hottest women's item

    22 days ago - By Fashion United

    Image: Gucci x Adidas | Credit: Carlijn Jacobs
    Italian luxury label Gucci has stepped past Spanish rival Balenciaga to be named the hottest brand on the planet in the second quarter of the year, according to the latest Lyst Index.
    The index, created by fashion search platform Lyst, examines more than eight million items and rates them by volume of social media mentions, searches, page views, interactions, and sales in the Lyst app.
    Gucci came out on top in a quarter that saw the Kering-owned label present its “Cosmogonie” Resort ‘23 collection in Puglia, Italy, as well as unveil a collab...
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