• The Story of Sumo Citrus®, Social Media's Favorite Fruit

    16 days ago - By Hypebeast

    If one fruit could be described as trendy, it would be Sumo Citrus. It's likely you've seen the elite version of citrus in your local grocery store, but even more likely that you've seen a friend or influencer praising its incomparable taste or easy-to-peel skin on social media. The seasonal offering, which is available from January to April, sends those in the know around town in search of Sumo Citrus - which has become so popular it oftentimes sells out. So, how did it become winter's most sought after fruit? Tapping into its roots in Japan, artist Chris Metzner tells the story of Sumo...
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