• Bottling Masculinity: Understanding Men's Scents From Le Male to Axe

    13 days ago - By Hypebeast

    When Jean Paul Gaultier launched his Le Male perfume in 1995, the fragrance represented a daring take on masculinity for its time. The male in question is an object of campy eroticism, thanks in large part to its bottle: a headless torso decked in JPG's signature marnière look with ambitious nether regions. Its advertising was, appropriately, cartoonishly hypersexual, selling both Le Male's allure to women and a homoerotic sailor fantasy. Does the actual scent of Le Male capture a decidedly male essence? That depends what you think a man should smell like. There is no scent or note that is...
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