• Jamie Kern Lima Calls for Real Women in Beauty Campaigns

    7 days ago - By WWD

    Jamie Kern Lima is ready for the beauty industry to get real.
    As she accepted her award at the CEW Achiever Awards on Friday, Lima, the founder and chief executive officer of It Cosmetics, called for the beauty industry to start using everyday women in imagery. Lima, who sold her business in 2016 to L'Oreal for $1.2 billion, explained why she uses real women in her campaigns.
    “In the beauty industry, we've bought into the notion that you have to show these unattainable images of aspiration in order to sell products - me standing here right now and the success of It Cosmetics is proof that...
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