• Sweaty Betty Selects Solution for Streamlining, Single Source of Truth

    7 days ago - By WWD

    It could be argued that “truth” in retail today is really just another word for streamlining - and for British retailer Sweaty Betty, a women's activewear brand, it means the implementation of a Product Lifecycle Management solution that rallies its merchandising, design and planning into a one-stop-shop.
    Sweaty Betty said that it recognized the need for a cloud-based PLM solution when consumer demand for athleisure increased, and its business grew significantly. The brand eventually landed on PTC FlexPLM, a solution by retail, footwear and apparel solution firm PTC, and its single version...
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