Eyewear Players Sharpen Focus on Well-being, Sports
6 monthes ago - By WWD
PARIS - In a world increasingly concerned with perfecting the body and mind, the eyewear industry is sharpening its focus on the well-being and sports sectors.
At the recent 50th anniversary edition of eyewear trade show Silmo - held Oct. 6 to Oct. 9 at Villepinte in the north of Paris - Safilo Group showcased the new Lowdown Focus frame from its performance eyewear brand Smith, billed as the first brain-sensing eyewear.
Housed under the SafiloX banner, the minimalist frame, which for now is only available on the U.S. market, is fitted with captors equipped with brain-sensing technology...
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