A|X Armani Exchange, Martin Garrix Team Up in Milan
1 month ago - By WWD
HOP ON THE ARMANI TRAM: A|X Armani Exchange is launching a retail initiative in Milan in partnership with the famous Dutch DJ, record producer and musician Martin Garrix.
From June 23 to 28, a branded Milanese historical tram equipped with a shopping corner will move around the city stopping in the central Piazza Castello area for two hours a day, from 5 to 7 p.m.
Customers will be invited to hop on the tram and purchase a special selection of pieces from the label's lineup. A dedicated photo booth will be installed, as well, and clients will be asked to take pictures of them wearing the...
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