The Data-Fueled Designer
8 monthes ago - By WWD
Things move fast at Zulily.
If you're a customer, you buy fast or risk that Tom Ford sunglasses or Philosophy shower gel sale expires. If you're in-house and part of the design or merchandising team, changes in response to consumer demand that perhaps took several weeks or months to act on in the past can now be done in a week with technology.
Suzanne Betro, which is sold exclusively through Zulily in the U.S., is a women's brand that's grown up under that sort of direction.
The data points Zulily so carefully monitors on the back end are analyzed to see what's selling in terms of sizing...
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