• Viviane Sassen Shoots Virgil Abloh's SS20 Campaign at Louis Vuitton

    13 days ago - By 10 magazine

    Not sure if you're aware, but it's campaign season y'all! All of our favourite brands are presenting visuals that will then sit within all the fashion mags - 10 & 10 Men included - and tempt you to buy their latest fashions. Always one to get us excited is Virgil Abloh , who has had some pretty iconic imagery in his campaigns. For his SS20 collection at Louis Vuitton, Abloh went to none other than Viviane Sassen, a legendary photographer best known for capturing the beauty of the rural life on the continent of Africa. And that's exactly what she did for this campaign. Capturing the...
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  • Virgil Abloh Heads to Morocco to Celebrate Louis Vuitton SS20 Collection

    Virgil Abloh Heads to Morocco to Celebrate Louis Vuitton SS20 Collection

    13 days ago - By Hypebeast

    Virgil Abloh has spotlight the Louis Vuitton Spring/Summer 2020 collection in a new set of campaign imagery titled "Footprints," and themed around "Man's positive impact on the planet." The campaign was shot in Tangier and Chefchaouen in Morocco by photographer Viviane Sassen , with four subsequent sets of imagery set to focus on other continents around the world. Flowers represented a key theme of the collection - which made its debut during Paris Fashion Week in June 2019 - with this motif celebrated throughout the campaign. This motif is described as a "naturally occurring metaphor for...
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