• Sportswear maker Puma accused of defacing 17th century Indian buildings

    One year ago - By The Guardian

    Historians outraged after heritage sites in Delhi's old quarter were spray-painted as part of a shoe commercial Puma has been accused of irreversibly damaging 17th-century architecture in Delhi's old quarter as part of an advertising stunt to promote a new line of shoes.
    Large colourful murals were spray-painted on to the facades of several buildings in Old Delhi for the shoe campaign, which the global sportswear company says “ captures the grit of Indian streets ”.
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