• Toms “evolving” giving model alongside new youthful visual identity

    1 month ago - By Fashion United

    In its 15th year, footwear brand Toms is moving away from its pioneering One for One giving model to a new impact strategy, which will see it donate a third of its annual net profits to grassroots organisations.
    The evolution of its new giving model is in response to the question it has been asking itself, “are we having the greatest impact,” and after impacting more than 100 million lives giving shoes, sight, safe water and impact grants, the footwear brand is saying it can do more.
    Following more than a year of research and what Amy Smith, Toms chief strategy and impact officer calls...
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  • Toms Is Officially Leaving the One-for-One Model Behind - and Doing This Instead

    Toms Is Officially Leaving the One-for-One Model Behind - and Doing This Instead

    1 month ago - By Fashionista

    After first announcing it would shift its approach to philanthropy from the one-for-one model it made famous, footwear brand Toms is introducing a new impact strategy that doesn't involve giving out shoes. In 2019, Toms said it was exploring alternative ways to be charitable. Whereas before...
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