• GOAT Nike Air Max Day 2020 Challenge Lets You Win Air Maxes For $3.26 USD

    9 days ago - By Hypebeast

    Nike 's Air Max Day is cause for celebration, so GOAT is throwing a soriee full of discout and deals with its 2020 Air Max Day challenge. Simultaneously saluting the new Air Max 2090 and the 30th anniversary of the Air Max 90 , select styles of each silhouette will be available on the GOAT app for a mere $3.26 USD while supplies last. These offerings range from the Air Max 2090 "Pure Platinum" to some of the most memorable Air Max 90 colorways of all time, but securing a pair at such a steep discount isn't as easy as just going to the GOAT app and copping one. You've got to dig: pairs are...
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  • Nike Premieres 'The Story of Air Max: 90-2090' Documentary

    Nike Premieres 'The Story of Air Max: 90-2090' Documentary

    9 days ago - By Hypebeast

    In celebration of Air Max Day 2020 , Nike has released a special The Story of Air Max: 90-2090 documentary. Tracing the evolution of Air Max from its genesis until the present day while focusing on the new Air Max 2090 's direct connection to the classic Air Max 90 , the film is a deep dive into the Swoosh's most notable technology. Clocking in at just under 25 minutes, the documentary dives into Air Max's cultural and technical impact. Guests range from Air Max Senior Creative Director Dylan Raasch to DJ Clark Kent , Masta Lee and ​Gabrielle Serrano, the winner of Air Max Day 2018's "On...
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  • What Max Means to Me: A Nike Air Max Day Roundtable

    What Max Means to Me: A Nike Air Max Day Roundtable

    9 days ago - By Hypebeast

    Footwear changed immeasurably on March 26, 1987, when Nike introduced the Air Max 1 - the first-ever shoe with visible Air cushioning. Inert gas encased in flexible polyurethane plastic, Air Max was created by aeronautical engineer M. Frank Rudy to serve as a springy, responsive cushioning setup for runners, and had been encased in Nike's midsoles since 1978's Tailwind. When Rudy's tech was first made visible by the Tinker Hatfield -designed Air Max 1 however, it transcended its performance-geared purpose to become a pillowy pillar of sneaker history. Now, more than three decades later...
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  • Nike Adapt Auto Max "Motherboard" Releases For Air Max Day

    Nike Adapt Auto Max "Motherboard" Releases For Air Max Day

    9 days ago - By Hypebeast

    Nike has kicked Air Max Day 2020 off with a bang, surprise releasing the power-lacing Adapt Auto Max in a "Motherboard" colorway. The Japan-exclusive drop marks the silhouette's official retail debut, and brings Nike's current power lacing sneaker lineup to three, with the Adapt Auto Max joining the Adapt BB 2 and the Adapt Huarache. The first ever mass market auto-lacing Air Max sneaker, the Adapt Auto Max combines a sleek synthetic upper with an elongated heel piece and an elevated midsole. The "Motherboard" makeup uses soft and sleek gray tones on the upper, while adding contrast with...
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