• Hi-Tec Enters Apparel Space

    10 days ago - By WWD

    Best known for its footwear, Hi-Tec is moving into the active lifestyle space with new outdoor apparel and accessories lines featuring performance fabrications.
    First up is a men's line that became available for fall at select outdoor retailers, e-commerce sites in the U.S. and Canada, department stores and specialty doors. The Hi-Tec women's apparel line will become available in spring 2019.
    Hi-Tec's parent is Cherokee Global Brands. Mark Conway, Cherokee's chief brand and revenue officer, said, “As a pioneer in the outdoor crossover market, Hi-Tec's expansion into apparel and accessories...
    Read more ...

     

  • Hi-Tec Enters Apparel Space

    10 days ago - By WWD

    Best known for its footwear, Hi-Tec is moving into the active lifestyle space with new athleisure apparel and accessories lines featuring performance fabrications.
    First up is a men's line that became available for fall at select outdoor retailers, e-commerce sites in the U.S. and Canada, department stores and specialty doors. The Hi-Tec women's apparel line will become available in spring 2019.
    Hi-Tec's parent is Cherokee Global Brands. Mark Conway, Cherokee's chief brand and revenue officer, said, “As a pioneer in the outdoor crossover market, Hi-Tec's expansion into apparel and...
    Read more ...