• Omega Focuses on Women's Market with New Designs, Kaia Gerber

    One year ago - By WWD

    Omega has trained its sights on the women's market.
    On Thursday evening, the brand - a subsidiary of The Swatch Group - unveiled a new iteration of the Trésor, one of its signature women's watch designs - a slim, diamond-set piece that spans daytime and evening occasions.
    The Trésor, with a quartz movement, hits a more entry-level price point than is typical of Omega's diamond-set offerings. Prices begin at $4,500 and run up to $8,600. The style is to be represented in marketing materials by supermodel offspring Kaia Gerber, the daughter of Cindy Crawford.
    Omega chief executive officer...
    Read more ...